MEDIA PLAN
The Exhibition is supported by active PR-Campaign during the year in terms of articles, advertisement, announces, news in business, specialized and life-style magazines:
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Specialized magazines:
- Audiomagazine
- Stereo & Video
- What hi-fi? Sound and Vision
- DVDxpert
- Salon AV
- Billboard
- Т3
- Stuff
- IVAN
- Total DVD
- Potrebitel. VIDEO & AUDIO
- CHIP
- ComputerBild
- = AV
- InAvate
- Classic Rock
- InRock
- Telecentre
- Telesputnik
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Car magazines:
- QUATTRORUOTE
- Auto Sound
- 5 wheel
Leisure and Culture:
- Smena
- Cigar Clan
- OMG
- Where Moscow
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Popular magazines:
- Popular mechanics
- What’s new in science & technology?
Business magazines:
Architectural & Design magazines:
- Salon Interior
- Your home ideas
- The new home
- Warm house
- The modern home
- Home & Interiors
- Elite. Interior
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• Invitation tickets enclosure in specialized and business magazines (circulation 30 000)
Direct address mailing of invitations according to target groups within Russia and CIS (circulation 500 000):
• Exhibition news-letter emailing through Midexpo data base
• Hi-Fi, High End dealers and distributers, audio-video stores, specialized shops, AV chain-stores, stores for portable PC and it’s equipment
• Owners, technical specialists, purchasing managers AV equipment for business-centers, exhibition centers, restaurants, night clubs, cafes, cinemas, casinos, beauty shops, boutiques, fitness clubs, AV service centers, car-audio equipment, manufacturers of cable and accessories: production and sales.
Tickets and flyers distribution:
• Consumer-electronics chain stores: «Media Markt», «ION», «MIR» (Moscow)
• Regional AV chain-stores
• At the public markets of audio-video and computer equipment
• Events for architects of designers, art galleries in Moscow
• Flyers distribution in business centers, hotels, spa and fitness clubs, entertainment centers, clubs, cafes, restaurants.
Advertisement on the postcards and banners
• Placement of postcards with advertisement in restaurants, cafes, cinemas, internet-cafes, bowling, fitness centers, beauty shops, universities.
• Placement of banners in specialized shops, AV- stores.
Outdoor advertising:
• Cross street banners in the center of Moscow.
Advertising on the radio and public places:
• Advertising on the radio stations: Finam FM, Business FM, Rock Radio, Jazz Radio, Radio Classic, Energy, Mayak
• Radio advertising in the Moscow underground during 2 weeks ( till the end of Exhibition)
• Voice advertising at electronic markets (Media Markt, M VIDEO, MIR, ION etc.)
Internet:
Active links and banners of the Exhibition in Moscow and region Internet portals (specialized, entertaining, news sites, information agencies, internet-shops of AV equipment):
- specialized: www.hi-fi.ru, www.hifinews.ru, www.avreport.ru, www.avportal.ru, www.avidium.ru, www.abc.ru, www.audiohifi.ru, www.hifi-russia.ru, www.hi-def.ru, www.m-music.ru, www.musicforums.ru, www.3dnews.ru, www.hi-fi www.expert.ru, www.hi-fi.com.ua, www.homeoys.com, www.hdtv.ru, www.teleradiomir.ru
- internet-shops: www.pult.ru, www.003.ru, www.techhome.ru, www.technopark.ru, www.technofresh.ru, www.dostavka.ru, www.porta.ru, www.digita.ru, www.taudio.ru, www.tvideo.ru, www.projector.ru, www.topmag.ru, www.BIGtv.ru, www.allprojector.ru
- design: www.ivd.ru, www.salon.ru
- business: www.cnews.ru, www.zoom.cnews.ru, www.cifrovik.ru, www.gazeta.ru, www.pcweek.ru, www.mail.ru, www.rambler.ru, www.subscribe.ru, www.afisha.ru, www.ferra.ru, www.astera.ru
